Tuesday, March 25, 2008

Ford Launches "Warriors in Pink" Mustang


Ford Motor Company, which has dedicated more than $95 million in cash and in-kind contributions for breast cancer education and research for 14 years, announced that is doubling its contributions to Susan G. Komen for the Cure each time it sells a "Warriors in Pink" package for the 2009 Ford Mustang.


Available on the Mustang V-6 Premium Coupe and Convertible model, the limited 1,000 units will include a unique grille and will add a pink ribbon and pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching, aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching. Three body colors will be available: Black, Brilliant Silver and Performance White.


Ford's goal in 2008 is to donate more that $1 million for the Cure through these sales of the special Mustangs, Warrior in Pink apparel and other fundraising efforts.


The Warriors in Pink apparel collection for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. All apparel is available on http://www.fordcares.com/ and 100 percent of net proceeds are donated to Komen for the Cure.


The limited-edition 2009 Mustang with Warriors in Pink will be available through Ford dealers this summer.

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