Virtual Vehicles Drive Real World Traffic

Since April 2007, more than 2 million digital vehicles have been downloaded for use in "Sims 2," a virtual world created by Electronic Arts. Sims players can treat their digital selves to the Mustang, Focus, Fusion and Edge (released in March 2008). Some players even customize their virtual rides with new colors, while others create machinima, or in-game movies, of their Ford vehicles to post on online video sites like YouTube. As a result, more than 34,000 players have visited fordvehicles.com to check out Ford's real world offerings.